YEEZY Gap launches first-ever pop-up store @ The Gap Times Square

Source: Marc Piasecki/Getty

On Thursday, July 21, The Gap transforms part of its flagship Times Square location into the first pop-up store ever YEEZY Gap, the sub-brand developed in partnership with the artist formerly known as Kanye West. YEEZY Gap’s launch was originally teased in Ye’s music video for “Life of the Party,” and its first physical rollout was slated for late May. However, it was eventually postponed in light of the Uvalde school shooting.

The layout of the pop-up store will carry the touch of a semi-frequent collaborator of Ye, the creative director of Balenciaga, Demna Gvasalia. “ENTRY INTO GAP STORES REALIZES VISION TO DELIVER YEEZY GAP DESIGN ON A LARGER SCALE,” reads The Gap’s press release, alluding to Gvasalia’s contribution and emphasizing that it was ” DESIGNED BY BALENCIAGA’S UTILITY DESIGN VISION”.

A sample of the clothing available for purchase includes:

  • Dove hoodie: $240
  • Dove Shrunken Hoodie: $240
  • Seamless dove t-shirt: $140
  • Long sleeve “second skin” for women: $80
  • Seamless t-shirt with logo: $120

And alongside the launch of the first physical YEEZY Gap store, the sub-brand is also entering the realm of virtual gaming with a new online video game. You can create your own avatar so that you can also visit the pop-up shop in the digital world.

“AVAILABLE TO PLAY NOW ON YEEZYGAP.COM,” reads a second press release, “CHECK OUT THE GAME

AND ENTER THE YEEZY GAP UNIVERSE DESIGNED BY BALENCIAGA FOR THE FIRST TIME PHYSICALLY AT THE FLAGSHIP LOCATION OF GAP TIMES SQUARE.

Come to The Gap’s flagship location at 1514 Broadway, NYC today and check out YEEZY Gap’s first-ever physical store. You can also visit YeezyGap.com and Balenciaga.com (or Balenciaga’s e-commerce partners Farfetch, MyTheresa and LuisaViaRoma) to purchase launch items online.

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