Western store TumbleWeed rolls in Aiken | Company

Bringing Western culture and style to the South is something Jessica Reeves hopes to accomplish with her new Western-themed clothing boutique.

More than 60 members of the Aiken Chamber of Commerce were able to help the South Carolina Chamber of Commerce craft its 2023 legislative agenda Friday morning.

Located at 216 Park Ave. in downtown Aiken, TumbleWeed aims to meet the needs of people who love western culture. The store, which has only been open since July, has seen a lot of business during its short run.

“Everybody was really excited about us, and we have to have some sort of community grand opening soon,” she said.

The store sells women’s and men’s clothing, cowboy hats, boots, hygiene products, handmade blankets and riding products.

The store also sells products for four-legged friends like dogs.

Reeves said the products are not only local, but sustainable and made by women.

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“Also, when the store opened, I wanted to bring high-quality products at a good price and not extremely expensive,” Reeves said.

Reeves said the idea of ​​starting her own company was born about eight years ago when she was working in project marketing in Atlanta.

After moving to Aiken, she wanted to open a local Western store after becoming interested in horseback riding and she needed a job.

“I kind of wanted to start my own thing and use my marketing skills that I had used in my previous career to make this work,” she said.

Also, around this time, she noticed that people in Aiken liked Western and English-style clothing, but were more interested in Western-style clothing outside of riding.


Aiken Chamber Members Help Develop SC Chamber Legislative Priorities

More than 60 members of the Aiken Chamber of Commerce were able to help the South Carolina Chamber of Commerce craft its 2023 legislative agenda Friday morning.

“I noticed that there were more and more westerners in the Aiken area,” Reeves said. “I wanted to open a store where people could get western clothes and get the western items they were looking for.”

Reeves said she wanted to look for products made by a woman that are sustainable and benefit the community.

Reeves said opening his own business was not easy. She said one challenge she faced was figuring out what kind of products people were looking for in the area; but after a while she figured out what items customers like.

Even with other Western clothing stores in Aiken, Reeves said she wants the products in her store to be different from those sold at other businesses.

“We wanted to do something different and not step on other people’s toes and try to take over the business,” she said. “We wanted to do our own thing, so I would say we really have a unique type of product.”

Her favorite items are fur-on-hide boots, as each pair of boots is unique.

Reeves said owning a business as a woman is sometimes scary because you have to put yourself out there; you’re the face of the company, and that’s a lot of hard work. It took him six months to start his business.

Reeves said that even in its short run, the business is kind of growing out of space and enjoying community support.

“I am a woman-owned business and seek to support other artisans in the Aiken area and other local businesses and nurture each other in the community,” she said.


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The SouthState Bank branch at 149 Laurens St. NW in downtown Aiken has closed and will not reopen.

In proposing the trade name TumbleWeed, she stated that tumbleweeds flow freely and that she wanted people to be free in what they do.

“We’re kind of saying be bold, be yourself, and be that tumbleweed spirit,” she said.

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