Visualization of clothing in 3D: the answer to the pollution of fast fashion?

Fast fashion, or the mass production of cheap clothing, has contributed to textile waste, water and microfiber pollution, greenhouse gas emissions and land degradation globally. .

To combat the rapidly changing trends that drive consumers to buy the latest, many practitioners and experts have turned to 3D clothing visualization as a sustainable alternative.

3D clothing visualization by Benilde Fashion Design and Merchandising students

“It’s the future of the creative process,” explained Roxanne Bagano-Dizon, fashion designer and educator. “It’s about creating clothes using 3D programs. Thanks to advanced technology, we can simulate the clothes and have them worn by an avatar. »

Bagano-Dizon, which has a workshop that specializes in bespoke clothing for weddings, debuts and formal events, pointed out that visualizing clothing in 3D also fosters creativity.

“All changes can be achieved with the click of a finger – you can change the fit by adjusting it in the 3D environment,” Bagano-Dizon explained. “These clothes are as good as their physical counterparts. It is very precise, which reduces the return rate as well as the carbon footprint.

Designer and educator Roxanne Bagano-Dizon

Apparel designer, graphic designer and illustrator Zak Gonzaga added that this innovative approach makes the process easier. “With the advancements in technology, you can now see what the garment would look like even before it was actually produced,” he said.

“Customers can easily decide what they want to get since the design is almost real,” Gonzaga added. “It allows us to know exactly how much raw material is needed instead of buying it in advance.”

The Fashion Design and Merchandising program at De La Salle College in Saint Benilde, where Gonzaga and Bagano-Dizon share their knowledge and expertise as fashion educators, has integrated 3D technology to train the next generation of style innovators.

Clothing designer, illustrator and educator Zak Gonzaga

For this technology, institutions need devices like laptops or desktops, additional devices like tablets, and a subscription to CLO, one of the most advanced, intuitive 3D garment design software. and consistent.

3D garment visualization is no stranger to the international scene with global fashion schools incorporating it into their curriculum. Industry giants such as Tommy Hilfiger, Calvin Klein and DVN have also invested in digital design.

An example of a 3D fashion style visualization

“Digital fashion designers are now in high demand and 3D clothing visualization skills are a must,” Bagano-Dizon said. Meanwhile, Gonzaga added that a background in computer design is an advantage. “Programs like Adobe Photoshop and Illustrator are stepping stones to start learning 3D clothing programs,” he noted.

“It’s the future,” Gonzaga concluded. “It’s the next best thing to the invention of the sewing machine.”

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