Vintage Store, Mercantile, celebrates its opening tomorrow

The Vintage FarmVixen’s Mercantile, a new business started by resident Brandy Lasseter, is hosting a grand opening tomorrow, August 27, from 9 a.m. to 6 p.m., located at 513 16th Street Cody, WY.

Brandy Lasseter and Lois Brown outside Mercantile as they prepare for the grand opening on Saturday

Ms. Lasseter will run Mercantile with her business partner Lois Brown, who was born and raised in Powell, WY. Both have big plans to grow and grow their vintage brand in the months and years to come. Lasseter will focus on vintage clothing and products while Brown’s specialty is glassware, “breakables” and custom seamstress creations.

Ms. Lasseter originally operated as ‘The Vintage FarmGirl’, but as she explains, “I had it for eleven years. Well, when I started I didn’t record it. [the name] or do a domain or something like that. Now everyone has ‘vintage farmgirl’. For Ms. Lasseter, a quick search of Vintage FarmGirl’s Facebook shows that there are businesses and shops with similar names in places like Champaign, IL, Custer, WA and Oconomowoc, WI.

Lasseter changed the company name last year and will now use “The Vintage FarmVixen”. “I had it recorded and all that, and then I started working with Lois last fall,” Lasseter says.

“The Merc”, as it is known for short, seeks to be a unique experience for customers. The store will feature antique glassware, antique linens, vintage western clothing and accessories, salvaged furniture and much more.

“We decided we wanted to open an old business,” Lasseter explains. Ms. Lasseter, who moved to Cody, Wyoming nearly five years ago, lived in Missouri. “I did a lot of flea markets and flea markets, that’s what I did most of the time,” Lasseter says.

This is the first time Ms. Lasseter has owned a store. “I’ve never owned a store, it’s always been a dream,” says Lasseter. Since flea markets and garage sales aren’t as big in Cody, Lasseter says, she decided it was time to open a storefront to showcase her vintage wares.

Mrs. Lasseter’s vintage bracelets

When it comes to clothing for sale, “nothing is wholesale,” Lasseter says. “We go out looking for things,” Brown adds. The store already has an impressive selection of old Wranglers, Rocky’s, Lawman’s and Levi’s, in addition to a variety of boots, jackets, bracelets and cool Western jewelry. “I go out and find unique stuff,” Lasseter says. The bracelets are made from old belts, “I make them a little bling,” says Lasseter. People can even donate old belts to Mercantile to be repurposed as part of Lasseter’s collection.

Lasseter says she always wanted the store’s overall aesthetic to capture the feeling of an “old-fashioned commercial general store.” Eventually, Vintage FarmVixen intends to expand into a larger building as they have a lot of inventory, some of which was from Missouri.

For the grand opening on Saturday, “the first 15 customers” to enter the store at 9 a.m. will receive gift bags with “gift certificates, some of my jewelry” and other promotional items, Lasseter says. Throughout the day there will be draws for prizes—door prize draws. There will also be a grand prize draw for a gift certificate at the store, the winner will be announced within two weeks of the grand opening.

Currently the Mercantile website is under construction and will be online soon. While store hours are not set in stone, the plan is to be open Tuesday through Saturday. Mercantile also has a back porch and alleyway that Lasseter and Brown plan to redevelop for “sip and paint, snack for the ladies” and other community events.

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