Triad Maman creates clothes designed to grow with your child ::

— The children go up too quickly. And they outgrow their clothes even faster! But a Triad mom has a solution to help your child’s clothes last a little longer.

Meet UNC-Greensboro Graduate Morgan South, Creator of GenerationJoy children’s clothing line. The brand includes “grow with me” technology, cooling fabrics, coverage seams and reversible construction to help you get the most out of your child’s clothing.

Check out our Q&A with Morgan below.

What prompted you to start your business?

Morgan: GenerationJoy is a combination of two of my favorite things in life, clothes and being a mom. In the children’s clothing space, there really is a white space for good quality garments that can withstand more than a few weeks – one season without shrinking, falling apart or being ruined during basic washing needs. , and won’t take long either. whole salary to buy.

What makes your business unique?

Morgan: When creating our line and styles, I literally pulled some of my least favorite items out of my kids’ drawers – the ones that had holes, were looted everywhere, didn’t filter a few wash cycles/ drying and put them on the table in front of our brainstorming group to show the problem we needed to help solve for children’s clothing. From there, we started with the most important wear factor for kids, which is comfort, and selected fabrics that would be super soft, stretchy for flexibility, and provide a good fit for everyday use. . Next, we considered how we could extend the value and life cycle of the products by incorporating design features that would also entice parents to purchase our styles. Our core-level mission (and tagline) is “to create clothes kids and parents can enjoy”

Where do you come from? Tell me about your family. Did they inspire you to start this business?

Morgan: I’m from the Triad area of ​​NC, mostly from the Greensboro/Summerfield area. I graduated from the UNCG Consumer Apparel & Retail Studies program at Bryan School of Business, where I studied Retail and Consumer Studies. I have 3 children – Chole (9), Jax (5) and Mila (3 months) My eldest, Chloe and Jax, are my biggest inspirations in designing and creating this brand and help identify needs as well as the new styles we want to present.

My daughter Chloe also loves fashion so this brand is something fun we can bond with too – she even helps with brand development by testing products, creating TikToks with me for our social media and telling me what she/her friends like and don’t. ‘t like to wear 😊 My son Jax was also particularly instrumental in inspiring our vision, mission and approach for the brand. He was welcomed into this world with minor physical differences that do not have a critical impact on life, but are noticeable and questioned, especially by children who innocently wonder why he only has 4 fingers and a “smaller arm”. This helped validate even more as a parent and brand manager with a platform to influence children, that we can use this brand to reinforce a positive brand message that is inclusive, positive and empowering for ALL children.

Finally, I would say that as a parent in general, I can’t deny how grateful I am to be able to provide for my children’s basic needs and knowing that there are children who lack resources is something that we also want to use Generation Joy to help make an impact, no matter how big or small. For the BTS season, we recently launched an add-on to our website that allows our shoppers to round up their totals and donate to the No Kid Hungry organization and the fight against child hunger.

What sets your clothes apart?

Morgan: Our unique design features help differentiate our styles from other brands on the market and bring out value for parents making the purchase. Our favorite styles, and one of our best sellers, are the ultimate girls reversible leggings. One side has a fun, fashionable pattern and the reverse is a solid color. This allows children to get two outfits of the same style and can easily be mixed and matched with tops offered by Generation Joy, or even other brands in children’s wardrobes. We came up with concepts like ‘Grow with Me’ features where we found ways to add length to pant legs, designed girls’ tops with extra length and dolman sleeves to allow for more room for growth while maintaining the correct fit, etc. We also focus on our fabrications – making sure they’re easy to wash, fresh and comfortable, and won’t pill, thin or fall apart after minimal wear. All of our styles are also tag free to help with the sensitivity and sensory needs of children who refuse to wear items with striped tags in the seams.

What are some back-to-school fashion tips parents should consider?

Morgan: When it comes to shopping for back to school, it’s best to strike a balance between good looks, comfortable fits and the value of the products you buy. By value, we mean how many outfits can you mix and match, even with your current wardrobe to create multiple outfits with just a few essential pieces? How many times will it withstand the washer and dryer before it thins, pills or shrinks? Is your little one really going to want to wear it and feel comfortable and confident whether they’re sitting at a desk or doing cartwheels on the playground? In the morning, when I get my kids ready for school, I really like letting them choose what they like first, then occasionally offering advice on what fits best. It’s great to have basic pieces like leggings, t-shirts, jackets, etc. that are quick and easy to style and that my kids will really love to wear.

Is there a certain style print that you see a lot in the market?

Morgan: For girls, our reversible leopard print leggings – paired with the peach tank top, or the navy long sleeve top and/or our peach sweater are our best selling outfit.

For the boys, our fantastic fleece joggers paired with the dino bones or space doodle t-shirt, and the fleece jumper or zip-up jacket are a favorite outfit as we begin to prepare for cooler fall weather. which will be here before we know it. .

Learn more about GenerationJoy on the official website.

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