Tim Hortons Unveils New Limited Edition Clothing Line

Tim Hortons hopes Canadians will splurge on $100 jackets with insulated lunch pockets the next time they grab their morning java.

The coffee giant launches a limited edition clothing line to celebrate National Coffee Day on September 29.

Merchandise collection, dubbed ‘Tims Run Club’, would be ‘in honor of millions of Canadians’ who grab Tim Hortons on the go… without any running.

The line will include windbreakers ranging from $64.99 to $99.99, a hat, socks, slides, sweatbands and a t-shirt.

The product includes insulated pockets on its windbreakers to keep your breakfast sandwich warm and elbow padding for “maximum comfort” while putting your arm out the car window during a drive-thru, said Hope Bagozzi, chief marketing officer at Tim Hortons in a written statement from the company.

This follows a spurt of marketing campaigns by Tim Hortons in the past, including Timbiebs merchandise, a collaboration garment with Justin Bieber that has resold for thousands of dollars. Last year for National Coffee Day, the company launched products inspired by its double-double coffee, which Tim Hortons said “sold out in minutes.”

The line will include windbreakers ranging from $64.99 to $99.99, a hat, socks, slides and a t-shirt.

The marketing direction and slew of new product announcements has some pundits wondering if attempts to attract new, younger customers are confusing for brand loyalists.

Tim Hortons also made headlines recently after privacy watchdogs found the company’s mobile app was collecting vast amounts of private consumer data. As a tentative settlement, the company offered its customers a free coffee and donut – a move that drew a swift public reaction.

The drop will first be offered to Tim Rewards members from 9 a.m. to 11 a.m. on September 29, and will be available to the general public shortly after.

The line will include windbreakers ranging from $64.99 to $99.99, a hat, socks, slides and a t-shirt.

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