The quality of Turkish clothes seduces Cameroonian importers

Cameroonian clothing importers regularly travel between Cameroon and Turkey to grow their clothing businesses, they told Anadolu agency, giving the reasons.

It is increasingly common to see Turkish flags in front of clothing stores in Douala, Cameroon’s economic capital.

The online shops of Cameroonian traders in other cities tout the quality of their products because they come from Turkey.

This observation is made in the context where the Cameroonian market has long been a place of exhibition of Chinese products. Several dealers told the Anadolu agency that the reality is changing, “especially since the start of the health crisis” which has caused the closure of markets and limited imports.

In January, Ismail Gulle, head of the Assembly of Turkish Exporters (TIM), said the Turkish garment industry had managed to increase its exports in eight of the twelve months of last year, according to Anadolu news agency.

“When China closed its borders, traders had to look for solutions and at that point Turkey turned out to be very accessible,” said Simon Cargo, a Cameroonian entrepreneur.

Its stores are popular in Douala. It transports clothes and various parcels from Turkey.

The accessibility of Turkish markets has introduced buyers to superior quality of clothing, he said.

“The good quality is in Turkey. The price-performance ratio is much better than the clothes from China with lower quality and price,” he said.

Nyambe Cargo has been in business for approximately 10 years. But it was not so much the health crisis that drove him to Turkey.

“I chose Turkey 10 years ago because the Turks make models of European clothes and in general I found that they create while China imitates without quality. I like the quality and I find it in Turkey. My customers also come back for the quality even though the price is slightly higher than Chinese clothes, “he said.

It has several stores where it displays goods as well as Turkish flags.

The Anadolu agency found it on sale.

He does not hesitate to praise the quality of his products and is convinced that his customers will come back.

Nyambe said he travels to Turkey twice a month to shop.

– ‘Accessible, faster and of better quality’

With nearly $ 6,000, he thinks a newbie can jump into the business and make big profits.

A PhD candidate in agro-economics, Nelson Njakoy has been studying for three years at Aegean University in Izmir, Turkey.

He started an online clothing business almost a year ago.

He has groups on social media where he posts images of clothing for clients in Cameroon, Congo, Gabon, Senegal and Mali.

“I think this activity is an activity that you can do here as a student to support yourself. I chose it to be able to pay my rent, feed myself and help my little brothers in Cameroon,” he said. -he declares.

The Turkish market is very different from others like China and Dubai “because Turkey offers quality products at a relatively better price,” he said.

Njakoy said the health crisis that caused China’s shutdown has benefited Turkey, which has remained “accessible, faster and of better quality.”

Cameroonian entrepreneurs unanimously appreciated the facilitated export procedures between their country and Turkey.

“The taxation is not very complicated. The Turkish authorities do not complicate the procedures,” Cargo said.

“The transport routes between Turkey and Cameroon are easy. By sea, we had 45 days to bring the package. With the plane, we had seven days and four to three days for accompanied baggage. Taxation is manageable at Turkish level, ”says Nyambe. .

He thinks Turks take pride in exporting their products, so they make it easier for buyers.

“There are no barriers. They really encourage investors. It is a hospitable and trading country. Clothing apart from transport and tourism is their work product,” he added.

To maintain a competitive advantage, the focus on high-quality, value-added production will allow Turkey to acquire a much larger share of the global ready-to-wear supply, according to Gulle, who expects a return of $ 20 billion in exports in 2021.

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