The North Face announces two leadership appointments

Jennifer Ingrafea has been appointed Chief Product & Merchandising Officer for The North Face, effective immediately. The North Face is delighted to welcome Jennifer to the brand and its leadership team.

In the new role of Chief Product & Merchandising Officer, Jennifer will lead The North Face’s global product strategy and develop growth targets for apparel, footwear, equipment and accessories. Jennifer comes to the brand with over two decades of experience building high performing teams, driving new business and developing roles in retail, merchandising and general management. She has led multi-billion dollar product lines across multiple product categories, market channels and direct platforms. Jennifer’s most recent role was as Global Vice President of Children’s Footwear Product Merchandising at Nike and has worked for several other major consumer brands including Williams-Sonoma and GAP.

“The North Face has a long history of launching innovative, one-of-a-kind performance products that has led to incredible explorations around the world, and the brand’s current growth reflects that. I’m thrilled to bring my experience and passion to the brand to accelerate this momentum together, while inspiring a new generation of explorers and future explorations.–Jennifer Ingrafea

The North Face is also delighted to announce the appointment of Sophie Bambuck as Chief Marketing Officer. The role is part of The North Face’s management team.

Sophie comes to The North Face with a dynamic and powerful background in global and integrated marketing strategy, stemming from her more than 20 years of experience across multiple brands including Everlane, Nike, Converse and many more. She is a passionate storyteller who has focused her career on lifestyle and consumer brands, combining art and science to build brands, inspire teams and consumers, and drive organizational growth. .

“The North Face is one of those rare brands that has a legitimate presence both in performance and with a broader culture, and I look forward to bringing my skills and experience to their impressive team to ensure that we continue to invite more people into the world of exploration, whether for outdoor activities or as part of their daily lives.Deep down, I am obsessed with the consumer and believe that our work begins and ends with our audience. By tapping into the deep, authentic connection The North Face already has with its consumers, the sky is the limit for this brand. – Sophie Bambuck

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