Target expands in Queens with new store in Astoria

Astoria has recently received an influx of New York chain companies like Dough, Calexico and Ample Hills, most of which have been welcome in the working-class Queens area.

But with these new transplants, Astoria has caught the attention of larger national chains, which are starting to flock there, like Trader Joe’s, Krispy Kreme and TJ Maxx. And by 2023, it will have a target.

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In case you missed it, the new three story target will increase to 22-11 31st Street, specifically in Astoria Ditmars near the Astoria Ditmars NW train stop and opposite the TJ Maxx and next to the Krispy Kreme.

Construction on the 97,314-square-foot building has already started after crews demolished Key Food in 2020, according to NewYorkYIMBY.com, who first reported the news.

The new Target will be smaller, even though it has three floors, and will feature home and interior essentials, beauty items, baby and children’s staples, clothing, toys and merchandise. sportswear, clothing and accessories for men and women, wearable technology and accessories. (wearable products), food and drink, a selection of adult drinks, as well as a CVS pharmacy and pick-up area, where you can pre-order and pick up in-store in less than one hour. time.

Render: courtesy Target

There will be up to 100 employees, who will be paid “competitive wages in the market. ”

The ground floor is reserved for four commercial spaces along 31st Street.

“Target’s newest small-format store in Queens will provide a unique shopping experience specifically designed for families with young children, commuters on the go and young professionals,” said Mark Schindele, Senior Vice President of Target, in a statement in 2018. “We are delighted to provide residents of Astoria and Ditmars-Steinway with ease and convenience, with an organized assortment that includes household products, interior decoration, cosmetics and children’s products. “

The arrival of Target, for some, signals the gentrification of the Queens neighborhood. Residents protested against the demolition of the Key Food and Target move-in plans.

State Senator Jessica Ramos also spoke out against it, saying it “decimates” small businesses.

The Target website lists the following neighborhoods for upcoming locations: Bronx Fordham Road, Brooklyn Flatbush and Church, Chelsea at 23rd & 8th, Harlem 125th St., Kings Plaza, Long Island City at Court Square, SoHo, Union Square, Astoria and Times Square.

Nonetheless, Target with all of their meadow dresses is pushing ahead with their plans at Astoria. Construction will be complete and the doors are slated to open in January 2023, according to NewYorkYIMBY.



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