Surf Expo is gearing up for a blockbuster show in Orlando this week

Surf Expo, the premier water sports and coastal lifestyle trade show, kicks off Thursday at the Orange County Convention Center in Orlando with an exciting slate of brands, retail buyers, educational opportunities and new events.

“We are thrilled with the long list of brands and retailers attending the show this week,” said Roy Turner, Senior Vice President of Surf Expo. “We create an optimal environment for brands and retailers to do business, while providing ample opportunities for the social interactions that are so important to building lasting business relationships.”

More than 600 exhibitors take part, including 165 newcomers to the September show. Notable brands and companies present include Billabong, Huk, Jetty, Katin, Manhattan Beachwear, Marine Layer, Old Guys Rule, O’Neill, Puffin Coolers, Quiksilver, Roxy, RVCA, Salty Crew, Sperry, Tahe Outdoors, Tommy Bahama, Tori Richard, Vissla, Volcom and YETI.

Retail buyers from a wide range of major accounts will also be in attendance including Dillard Department Stores, Hawaiian Island Creations, Hi-Tech Surf Sports, Palmetto Moon, Ritz Carlton Properties, Sandals Resorts International, Sun Diego, The House, Tyler’s , Zumiez and many more.

Attendees should also mark their calendars for some key events, including a keynote address by Shaun Tomson at 8 a.m. Friday. Tomson, a world champion surfer, author, entrepreneur and acclaimed speaker, will discuss “Transformation After Disruption – The Code to Ride the Next Wave”.

Other events include the Surf Expo Industry Party presented by Body Glove at 6 p.m. Friday, numerous brand-sponsored happy hours, free educational seminars, and multiple fashion shows. See the full list of events here.

“The Surf Expo community has gone through an unprecedented few years,” Turner said. “We look forward to welcoming attendees to an action-packed show that celebrates the resilience of our industry and helps foster strong business relationships.”

About Surf Expo

Surf Expo is the largest and longest running trade show for water sports, beach and resorts in the world. Produced twice a year in January and September and attracts shoppers from stores across the United States, the Caribbean, Central and South America and around the world. The show historically features hundreds of apparel and durable goods and a full lineup of special events, education and awards ceremonies. Surf Expo is an event reserved for professionals. Visit for more information on the upcoming show September 8-10 in Orlando, Florida.

About Emerald

Emerald is a leader in creating dynamic, market-driven B2B platforms that integrate live events with a wide range of industry insights, digital tools, and data-driven solutions to create compelling experiences. unique wealth. As true partners, at Emerald, we strive to grow our clients’ businesses by creating opportunities that inspire, surprise and produce breakthrough results. With over 140 events each year, our teams are creators and connectors deeply immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit

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