Snooki Shop opens new location in Seaside Heights on Memorial Day

Snooki is back on the Boulevard.

The third Snooki store, which sells clothing, makeup and souvenirs, will open at 11 a.m. on Monday, May 30 at 604 Blvd. in Seaside Heights, according to Snooki Shop and Nicole “Snooki” Polizzi’s social media.

“Let’s go Mawma’s,” Polizzi said on social media on Saturday.

The star of ‘Jersey Shore’ and its sequel, ‘Jersey Shore Family Vacation’, also shared a video of her children outside the famous Shore House in Seaside Heights where the series was filmed from 2009 to 2012.

She also shared a video of herself returning to her vehicle in Seaside Heights.

“Of course I got a ticket,” Polizzi said. “Gotta love Seaside.”

The interior of the new Snooki store, according to Polizzi’s social media, references one of Polizzi’s most notorious feats with a neon sign reading, “Where’s the beach.” That’s what she asked people on the Seaside Heights boardwalk when she was arrested for disorderly conduct on July 30, 2010.

Beachgoers complained that Snooki, who seemed to have had a little too much, bothered them. She had to pay a $500 fine and perform two days of community service, which included signing autographs at the borough community center. The incident, shown in Season 3 of ‘Jersey Shore’, cemented the crew’s bad boy – and bad girl – reputation.

Many of the show’s landmarks in the borough, including the “Jersey Shore” house, the Shore Store, where the last cast worked, and Spicy Cantina are popular with fans. However, the Karma Nightclub and the Bamboo Bar, both frequently featured on the show, are respectively closed and demolished.

They were both located on the boulevard. The district welcomes Polizzi again. She is now a married mother of three with homes in Toms River and Florham Park.

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“The Mayor and Borough Council welcome Nicole and her fashion boutique to the Seaside Heights business community,” Seaside Heights Borough Administrator Christopher Vaz said via email. at USA Today Netowkr NJ. “As elected officials and local business owners jointly continue the hard work of redesigning the boulevard and transforming Seaside Heights, we are thrilled to have Nicole on board for the journey. Messy Mawma is actually a smart young businesswoman with a big vision for her brand!

Polizzi currently operates two Snooki stores, one in Madison and the other in Beacon, NY

“We’re glad she’s coming here,” said Jose Rivera of Little Mia’s Pizza, also on the boulevard. “We are going to cook him dinner. I will have a special for her this summer.

Polizzi isn’t the only “Jersey Shore” cast member to open a clothing store in the state. Jenni “JWoww” Farley opened Heavenly Flower, a maternity clothing store, at the American Dream complex in East Rutherford in 2021, and former cast member Sammy “Sweetheart” Giancola opened Sweetheart Coast, a clothing store /shop, on the Ocean City Boardwalk last summer.

Polizzi did not say whether she would attend the opening on Monday, and attempts to reach a store representative for further comment were unsuccessful. A Madison store employee said she was unsure if she would be attending.

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Jersey Shore native Chris Jordan covers entertainment and reporting for USA Today Network New Jersey. Contact him at @chrisfhjordan; [email protected]

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