Shop for eco-friendly products through Amazon’s new mall

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There are many ways to celebrate Earth Day, which takes place on Friday, April 22. For many, now is a good time to consider more sustainable brands for everything from clothing to homewares and beauty products. Amazon recently launched a new page called Amazon Aware to provide shoppers with a curated selection of products, all made with the environment in mind.

The page gives shoppers the opportunity to purchase green products ranging from clothing and bedding to skincare and toiletries. There are even special collections on the page that let you browse products that meet specific criteria, like items made from organic or recycled materials. There are many options for men’s and women’s clothing, including tops, bottoms, jackets, sleepwear, and even denim. For example, these straight-leg cropped jeans cost less than $50 and are made from recycled denim that is Global Recycled Standard (GRS) certified, which means they contain at least 50% recycled content.

Plus, you can enhance your skincare routine with cleansers, body washes, and lotions like this nourishing body cream that has a 10% off coupon on the page. The soothing cream is vegan, fragrance-free and not tested on animals. Plus, it’s been dermatologist tested, contains moisturizing shea butter and vitamin E, and is EWG certified, which means the products are free of harmful chemicals.

Amazon Aware Hydrating Facial Cleanser and Balancing Facial Moisturizer on a bathroom sink.

You can buy eco-friendly skincare products through Amazon Aware. / Amazon

Products offered on the page must meet specific criteria and achieve third-party sustainability certifications through Amazon’s Climate Pledge Friendly program. This program determines whether products provide improvements in at least one area of ​​sustainability. Several third-party certifications are used depending on the product, such as Rainforest Alliance, which means that the products are produced using sustainable farming methods. There are also choices certified Global Organic Textile Standard (GOTS), a label that signals that all textiles used are completely organic. In addition to the specific certifications used for products, items must also be carbon neutral. This is calculated by ClimatePartner, an organization that checks a product’s carbon footprint and develops strategies for it to become neutral, such as using carbon offset projects.

While this page hasn’t been around for long, there are a few reviews of what Amazon calls “Vine Voices,” which has nothing to do with the forgotten social media platform. These are shoppers who have been invited to the program by Amazon based on the helpful and trustworthy reviews they have written of previously purchased products. They are not paid to do this, and they are not expected to write only positive reviews.

Visit the Amazon Aware page to learn more about these eco-friendly products.

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