SDSU Store, Marketplace launched for athletes who can now monetize names and images
San Diego State Athletics announced the launch of two online efforts that spotlight individual athletes for earning opportunities.
The SDSU NIL Store and SDSU NIL Marketplace, powered by Campus Ink and Opendorse respectively, will host the sites. The store features officially licensed jerseys and apparel, while the marketplace will connect fans with their San Diego State athletes.
The new venues are part of the university’s effort to provide a comprehensive name, image and likeness (NIL) program for Aztec athletes, officials said.
Colleges and universities jumped into the effort following the July 2021 NCAA decision to allow athletes to market to the public. Schools can’t pay for them, but they can monetize their NIL without NCAA penalties. The historic change follows a Supreme Court ruling against the NCAA and the actions of several state legislatures, which sided with athletes to overturn NIL restrictions.
“We are thrilled to partner with SDSU Athletics and provide an NIL merchandising solution to all Aztec student-athletes,” said Steven Farag, co-founder and CEO of Campus Ink. “San Diego State has demonstrated an incredible commitment to providing a wealth of resources to its student-athletes in the NIL space and we are thrilled to help fulfill this mission.”
Each SDSU athlete who has registered will have a personalized digital locker room to showcase their merchandise.
Director of Athletics John David Wicker called the partnership with Campus Ink “a positive next step in our institution’s support of our student-athletes.”
The Campus Ink team is responsible for the creation, design, marketing, production and customer service of products for athletes. Their team also works directly with athletes to educate them on merchandising and sales trends.
Additionally, San Diego State’s partnership with Opendorse is expanding with the launch of SDSU Marketplace. Aztec fans, brands, sponsors and donors can browse, book, feature and pay any Aztec student-athlete for their activities through the platform.
The site sets a price on everything from an athlete making a video or giving a fan an autograph, appearing at an event or creating a social media post.
“(The) San Diego State Market announcement reaffirms SDSU Athletics’ commitment to supporting student-athletes on and off the playing field,” said Opendorse CEO Blake Lawrence. . “(The) launch is the next step in maximizing opportunities for every athlete. Now any fan or brand can confidently deliver NIL-compliant deals to their favorite Aztecs in just seconds.
All current Aztec student-athletes can be found on the SDSU market. Opendorse has facilitated hundreds of thousands of NIL transactions and athlete sponsorships. The market is used by over 95,000 athletes to manage trades.