rue21 closes Culpeper teenage clothing store, open since 2013 | Company
Having already abandoned a few hundred stores since its bankruptcy in 2017, the teen clothing retailer known as rue21 is preparing to close its Culpeper store.
Rue21 in the Dominion Square shopping center will be open for its last day, Sunday August 28, according to on-site signs and employees.
Items that remain in the store are sold at 90% off original prices. The fixtures were removed on Friday as inventory dwindled to minimal selections among discount buyers.
The Culpeper Rue21 opened in November 2013 and was a popular place for young people looking for trendy and discounted clothes. When the store opened nearly nine years ago in Dominion Square in the former Blockbuster video store, Rue21 had 912 stores in 47 states, according to a Star-Exponent article at the time.
In 2017, the Pennsylvania-based retailer announced it was closing 400 stores, including in Potomac Mills, as part of a bankruptcy reorganization.
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A business statement on the PRNewswire last summer said the retailer, as of July 2021, operated more than 652 stores in 45 states and online. The statement said Rue21 was one of the fastest growing specialty retailers in the country and was set to open five new stores for back to school in 2021.
“A total of 15 new stores are planned by the end of the year in strategically selected locations based on a data-driven model,” the business release reads.
“The retailer, which caters to Gen Z customers aged 15 to 25, became an anomaly in the pandemic era when it experienced double-digit growth last year, enabling aggressive investments in its physical and digital fingerprints.
The new Rue21 locations appear to be primarily in malls and outlet malls, where existing locations are also retained, such as at Charlottesville Fashion Square Mall.
Stores in malls like Culpeper are closed, according to an employee.
A company spokeswoman did not immediately respond to an email on Saturday requesting more information about the Culpeper store closure.