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Dak Prescott-Backed Smart Home Gym OxeFit Launches First Consumer Product


Andrew Cohen

Smart fitness start-up OxeFit has launched its first consumer product, an AI-powered strength training machine called XS1. Investors in OxeFit include Dallas Cowboys quarterback Dak Prescott and tight end Blake Jarwin, former players Dez Bryant and Jason Witten and sports medicine frontman Dr. James Andrews.

OxeFit, which is based in Plano, Texas, raised $ 12.5 million in Series A funding in February. The XS1 includes a bench, bar, and cables for pushing and pulling exercises. Similar to Tonal, the machine’s motors can generate up to 250 pounds of electromagnetic resistance without any physical weight, and it has a connected 32-inch touchscreen for streaming workouts and displaying performance data.

Built-in motion sensors and a force plate allow XSI’s artificial intelligence to track movement to identify muscle weaknesses that expose users to certain injuries. The machine starts at $ 5,999, with a monthly subscription of $ 40 to stream workout videos.

The XSI is the consumer version of OxeFit’s elite-level XPI system, which the company says is used by athletes such as Prescott, Los Angeles Rams cornerback Jalen Ramsey and former USA star. MLB Matt Kemp.

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