Oxford businesses brace for shopping weekend – Oxford Observer
As Thanksgiving week draws to a close, bargain hunters gear up for the biggest shopping weekend of the year with Black Friday, Shop Small Saturday and Cyber Monday offering the best deals of the season. .
This Saturday, many small shops in Oxford are participating in a localized Black Friday sale. Small Business Saturday is a celebration of buying discount items from local small businesses.
In Oxford, the Chamber of Commerce began promoting residents to “Shop Oxford First” in 2011 and the event has been promoted every year every Saturday following Thanksgiving. Companies that have historically participated in the campaign include Juniper, The Apple Tree, Walker’s Footwear and Apparel, Wild Berry, Luna Blue, and MOON Co-op.
Juniper will host both a Black Friday sale and a Shop Small Saturday sale, and the Apple Tree will offer a giveaway if customers spend a certain amount of money, which will be advertised in-store, according to local officials.
The Oxford Farmers Market will not be open on Saturday.
The Agricultural Bureau of Financial Services explains that Small Business Saturday began in 2010 to help small businesses market themselves and encourage consumers to buy locally. The campaign was launched by the American Express credit card company and gained the support of President Barack Obama in 2011.
According to Histoire.com, the origins of Black Friday are darker than some imagine. The term dates back to September 24, 1869 during the crash of the American gold market. Back then, Wall Street business gurus Jay Gould and Jim Fisk were buying as much of the country’s gold as they could to raise the price. This led to Friday’s crash, which caused market prices to drop and almost everyone to bankruptcy.
The term now revolves around the fact that businesses are “in the dark” rather than “in the red” on the Friday after Thanksgiving, with so many people shopping as Christmas approaches. Black and red economically refer to positive selling profits versus negative selling profits.
Retail giants such as Target and Walmart typically draw large crowds of shoppers, with people sometimes waiting in the queues that surround stores. This year, many stores are stepping away from tradition and opening in the early hours of Friday instead of 9 or 10 p.m. on Thanksgiving Day. This allows employees to spend time with their friends and family for the holidays.
There has been a growing need to buy locally around the world, as small businesses have been and continue to be among the hardest hit financial victims of the COVID-19 pandemic.