Nine Apparel Group Brands Earn DED Recognition as a Consumer Friendly Company

Dubai: Nine Apparel Group brands won recognition from DED as a user-friendly company. Brands include Tommy Hilfiger, Beverly Hills Polo Club, Dune London, Charles & Keith, Aldo, Naturalizer, R&B, Skechers and Athlete’s Co.

DED recognition
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Dubai Economy has for the first time revealed preliminary results of rating companies for their consumer friendliness. The assessment, conducted on the basis of the region’s first consumer-friendly standards, launched last year by the Trade Compliance and Consumer Protection (CCCP) sector in Dubai’s economy, aims to establish a integrated system allowing companies to develop the customer experience and the services they provide. The four evaluation criteria are grouped under two themes – Sustainability and Competitiveness. The Sustainable Development theme includes Strategy and Communication criteria, while Competitiveness covers Customer Service and Development. Overall, the companies scored an average score of 75.8 percent in the assessment, while sustainability alone averaged 79.77 percent and competitiveness, 72.55 percent. Companies periodically assessed for their user-friendliness will support them in the evolution of strategic plans and channels of communication with consumers. The results obtained during the first evaluation offer companies the opportunity to improve their user-friendliness for both topics.

Nilesh Ved, President of Apparel Group, said: “It is a great honor for Apparel Group to be recognized and celebrated by the Ministry of Economic Development as a ‘friendly’ company. We are very proud that all of our participating brands, Tommy Hilfiger, Beverly Hills Polo Club, Dune, Charles and Keith, Aldo, Naturalizer, R&B, Skechers and Athlete’s Co have excelled in the standards evaluation criteria. At Apparel Group, we strive every day to achieve high customer satisfaction and an exceptional customer experience. The intensive evaluation of consumer-friendly standards allowed us to self-assess our existing standards and gave us the opportunity to deepen our customer-related processes and continuously improve ourselves. Participation in this evaluation process also allowed us to share our best practices. It was an excellent internal benchmarking exercise, where different brands of the Group had the opportunity to share their best practices. We thank Dubai Economy for its hands-on approach and for always guiding us through this process. “

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