New burger restaurant and upmarket men’s shop join Waterford

WATERFORD, Wis (CBS 58) — There are a few new businesses to check out as you explore the city of Waterford.

Tanya Maney, the Executive Director of Explore Waterford, joined Root & Me virtually to discuss a range of new places to discover.

First, there’s Noble Brother’s Burgers.

It’s a new “sister” company to Uncle Harry’s Frozen Custard. It is owned by brothers Jay and John Noble. They specialize in Smash Burgers, hand cut fries and locally made artisan sodas.

They are located at 309 West Main Street.

Maney also talked about a new high-end men’s boutique called Rusty’s Dry Goods. It’s a men’s boutique featuring one-of-a-kind items sourced entirely from small American businesses.

They have a wide variety of men’s grooming, apparel, accessories, home bar items, and unique gifts, unlike the take-out items found in big box stores.

Finally, there is another company that will pay tribute to the history of our country. It’s called the Noble House General Store.

The building is owned by Meg Robinson and has been restored to its original 1900 features.

The Noble House sells the oldest soaps and perfumes produced in the United States by Caswell-Massey, originating in 1752. Nobel House carries an extensive line of their products, as well as products by Baudelaire.

You can stop by and enjoy the beautifully done catering, taste the products, talk with the periodically dressed shopkeepers, and become obsessed with this wonderful new store!

Hours are 11 a.m. to 6 p.m. Tuesday through Saturday.

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