Nebraska’s first REI store to open this week | Local business news

Popular outdoor recreation retailer REI will open its first store in Nebraska on Friday.

REI will open its new 22,000 square foot store at Nebraska Crossing in Gretna at 10 a.m. It offers a wide assortment of outdoor gear and apparel for camping, cycling, running, fitness, hiking, snow sports, climbing and more. There is also a specialist bike shop staffed by certified mechanics.

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“REI aspires to be at the center of people’s active lifestyles,” REI Store Manager Josh O’Connell said in a press release. “Our team of 57 associates has a passion for the outdoors and we are ready to be a resource for the community.”

REI is technically incorporated as a cooperative, and the company said there are already 21,000 members in Nebraska, two-thirds of whom live in the Lincoln and Omaha areas. Membership is not required to shop in-store, but members receive special benefits such as free shipping on online orders and discounts.

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Previously, the closest REI stores to Nebraska were in West Des Moines, Iowa, or Overland Park, Kansas.

The Gretna store is planning a three-day grand opening event this weekend, which will include product giveaways and live music.

For more information about the store and the opening ceremonies, visit: www.rei.com/stores/gretna.

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