Mountain Equipment Company to launch on TheBaie.com and open in-store stores across Hudson’s Bay to prepare Canadians for fall adventures

TORONTO–(BUSINESS WIRE)–Today, two quintessentially Canadian retailers, Hudson’s Bay and Mountain Equipment Company (MEC), announce the launch of MEC in-store stores in three prime locations in the Hudson’s Bay GTA, including Yorkdale and Square One shopping centers and the Queen St. flagship store in Toronto. Opening this fall, MEC Hudson’s Bay stores will feature a curated assortment of gear, footwear and apparel to inspire everyone in Canada to get active in the outdoors. Later in the season, an expanded MEC offering is set to debut on LaBay.com.

“We’re proud to join forces with Hudson’s Bay to help more people get outdoors,” said Eric Claus, CEO and President of MEC. “There are many connections between the two brands, from our aligned values ​​to our deep roots in Canada. Ontario is full of wilderness areas ideal for hiking, camping and climbing, and we look forward to helping new customers and members prepare for their epic adventures.

The first of its kind for MEC, each in-store store will be prominently located in Hudson’s Bay and reflect the MEC experience and expertise known to customers and members across its 21 stand-alone stores. Each will provide a convenient destination for Torontonians looking to gear up for outdoor activities and weekend getaways. The stores will feature an assortment of top outdoor brands covering gear, footwear and apparel, including Scarpa, Salomon, The North Face and Black Diamond, alongside its much-loved house brand, MEC Label.

“We’re thrilled to partner with MEC to bring over 50 years of expertise in this category to our customers, who share a passion for the outdoors,” said Wayne Drummond, President of Hudson’s Bay. . “The MEC experience at Hudson’s Bay will provide a sense of adventure and discovery to help equip shoppers for anywhere their outdoor excursions take them.

MEC in Hudson’s Bay will equip shoppers for a range of outdoor activities, with staff members providing expert advice and first-hand knowledge on camping, hiking, climbing, running, travel and more. As with all of MEC’s ​​stand-alone stores, all purchases will be backed by its Rocksolid warranty.

ABOUT MEC

Founded in 1971, MEC is Canada’s benchmark for technical outdoor gear, craftsmanship and inspiration. Combining high-quality clothing and equipment with expert advice and first-hand experience, MEC supports a wide range of activities including camping, snow sports, water sports, cycling , climbing, hiking, trail running and travel.

For decades, MEC has been a strong supporter of sustainability and community initiatives and has invested $48 million (and counting) in nonprofits that support outdoor recreation and conservation. For more information, visit www.mec.ca, follow @mec or visit one of our stores nationwide.

ABOUT THE BAY

With a digital-first, purpose-driven lens, The Bay helps Canadians live their best lifestyle. The Bay operates thebay.com with Marketplace, one of Canada’s largest premium lifestyle digital platforms, with a seamless connection to a network of 84 Hudson’s Bay stores. The Bay has earned a reputation for quality and style through an unparalleled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social networks: Instagram, Facebook, TwitterICT Tac.

The Bay and Hudson’s Bay operate under the HBC portfolio of brands. Founded in 1670, HBC is North America’s oldest company. Signature strips are a trademark of HBC.

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