Men’s retailer Onward Reserve will open its first store in Alabama this fall

Men’s lifestyle retailer Onward Reserve will open its first Alabama location in Mountain Brook’s Lane Parke this fall.

Crawford Square Real Estate Advisors (CSREA) has announced that the Atlanta-based retailer will set up its 14th store in late fall next to tasc and across from Gunn Dermatology along Rele Street. Founded in 2012 by TJ Callaway, the company has additional stores in Georgia, Tennessee, the Carolinas and Texas.

The Lane Parke location will feature performance and tailored athletic apparel, the famous suite of 5-pocket pants and athletic apparel, casual t-shirts and gifts, as well as University of Alabama branded college apparel and Auburn University. Onward Reserve is the Official Authorized Partner of the Alabama Crimson Tide Radio Network.

“We always stay at the Grand Bohemian when in town and all of our friends live quite close to Lane Parke. This location makes sense in the world,” said Callaway, Founder and CEO of Onward Reserve. “We are thrilled to be at the end, connecting Lane Parke to Mountain Brook Village.”

Plans for a grand opening celebration are underway and will be announced soon.

Lane Parke Phase II is set to open later this year with newly announced tenants such as Jeni’s Splendid Ice Creams, Melt, Ladybird Taco, Maro and Little Buckhead Blue.

A luxury mixed-use project in nearly a decade, Lane Parke opened the first phase of its retail portion in 2016, a year after the Grand Bohemian Hotel Mountain Brook and apartments.

“When we thought about adding clothing to Lane Parke Phase II, we knew we wanted to push hard for Onward Reserve,” said Mary Beyer Lell, leasing manager for Crawford Square Real Estate Advisors. “We are confident that Onward Reserve will be well received by the community and will be a great complement to Lane Parke’s clothing offerings.”

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