Madewell brings denim brand and store to Chattanooga’s Warehouse Row

Photo by Allison Shirk / A Madewell women’s fashion store is pictured May 31, 2022. The store, which features its brand of denim and related products, opened last week on the first floor of Warehouse Row in downtown Chattanooga .

Madewell, a retail clothing brand that operates nearly 150 stores across the country, has brought its branded denim jeans and other women’s clothing to Warehouse Row.

Madewell has leased a total of 3,489 square feet on the first floor of Warehouse Row, which was once used by Amanda Pinson Jewelry and Shadowbox. Amanda Pinson worked at Warehouse Row for more than a decade before the business closed in October.

With the opening of the Madewell store last month, the entire first floor of the five-story Warehouse Row is now leased, according to Gail Battle, the broker in charge of the mixed-use facility. Battle, who works for the Atlanta-based Simpson Organization which bought Warehouse Row in 2016, said fashion sales at the resort have increased an average of 46% so far this year compared to 2021.

“We are very pleased with the traffic throughout the center,” Battle said in an emailed statement. “Adding another national retailer to Warehouse Row is always exciting and Madewell complements our current mix and has been extremely well received by current tenants and buyers.”

On its website, Madewell boasts that “we make great jeans” and “we’re also really good at everything you wear with them: easy tees, comfy sweaters and comfy sneakers.”

In 2006, the J.Crew Group Inc. launched Madewell, a modern take on an American denim brand founded in 1937. Targeting women aged 18 to 40, Madewell has a flagship store in New York and other stores in all the countries.

Apparel giant J. Crew offered to part ways with Madewell but canceled the initial public offering in 2020 amid the COVID-19 pandemic.

The 260,295 square foot Warehouse Row is a set of restored mixed-use Civil War-era buildings at the corner of Market and 12th Street in Chattanooga.

— Compiled by Dave Flessner

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