H&M opens the very first virtual store in the metaverse

Get ready for a three-dimensional shopping experience in the Metaverse, thanks to multinational clothing company Hennes & Mauritz AB, better known as H&M.

Yes, you read that right, and that’s not all. You can also purchase the selected garments virtually in physical H&M stores.

However, brands like Adidas, Zara, and Nike have long entered the metaverse. So what sets the Swedish company apart from the rest?

Read on to find out what H & M’s adventure in the Metaverse entails.

The shop

Located in CEEK City, the H&M virtual store allows customers to walk around and buy clothes, just like in the normal world. However, these clothes can only be purchased with CEEK currency and are available for trial in the digital world only. Moreover, one can also buy these clothes in the physical store using CEEK currency.

CEEK shared the news of the launch on their official Twitter account, along with a clip showing what the store looks like. The video was posted with the caption: “Shopping in the #metaverse with the $ CEEK Concept VR store presented to @hm by #CEEK Consumer use case creation for $ CEEK + #reality scaling virtual beyond games ”.[sic]

With this, H&M became the first Metaverse clothing retail store in the Metaverse.


CEEK city is the virtual real-world adaptation that until now was only associated with gaming. However, with the one-of-a-kind virtual clothing store in collaboration with H&M, CEEK VR is entering new areas. It’s a platform where artists, digital content creators, and athletes can connect with their fans. Several artists, including Lady Gaga, Ringo Starr, and Demi Lovato, have performed virtually in this metaverse.

Hero and Feature Image Credit: CEEK / Twitter

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