Grand opening week of Reed City Ebels cafe and clothing store

Ebels in Reed City opened their cafe and clothing store to the public in early June, but this week is their grand grand opening.

There will be a ribbon-cutting ceremony on Wednesday at 12:30 p.m. and a free pig roast for the community on Saturday from 11 a.m. to 3 p.m.

“We decided to do it the week of June 20 just to give ourselves some time to get used to things.” says Ebels co-owner Laura Bennett.

The official opening of the clothing store and cafe also falls on the general store’s first anniversary.

“We were going to open in March, then April, then May and we finally opened in June, which happened around the same time as when they opened last year.” Bennett said.

The general store was already planning an event for its first anniversary, so Bennett thought it would be fun to combine the two celebrations. During the week of celebrations, with your purchase from the general store or the clothing department, you will automatically be entered into a drawing where you will win free food or clothing at the end of the week. Bennett describes a winner as a free Pelican cooler full of fresh meat, including steaks and other types of roasts.

The community has been very supportive of the new additions to the General Store. Bennett says they were very busy the first week as people visited the new stores to see what was available.

“The community has been very welcoming and very excited to have us here. So it makes you feel like it was worth it. She says.

Unlike the Falmouth location, Reed City’s cafe and clothing department are not connected to the general store. Although they share the same parking lot, so it’s not hard to find. There are also unique add-ons to the Reed City location. A specific addition includes a drive-thru for coffee.

“Being in a big city, it’s nice to have a drive-thru option.” Bennett said.

There is also a cold cash register where customers can purchase a cold sandwich, salad, or oatmeal for the night.

Ebels has also partnered with Sweet Blooms in McBain where they bring fresh flowers and bouquets for any type of special occasion.

Regarding the loyalty program, Ebels has created a new software that will be automatic. Instead of having a punch card, customers can use their phone number for all sorts of rewards. They’re also looking at an app where people can text to be picked up.

“Yeah, a lot of stuff is in the works,” Bennett says. “But right now we’re just settling in and looking forward to the rest of the summer.”

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