First-ever Hypegolf store in Japan Inside Look

Founded as a community of creatives and athletes brought together under the umbrella of golf enthusiasts, Hypegolf, the golf division of hypebeast, is set to continue its exploration of the “modern day golfer” with the opening of the first-ever Hypegolf store in Japan. Partnering with Jun Co., Ltd, an apparel and lifestyle design company that brings new cultural visions, the commercial expression opening up in Japan serves to define Hypegolf’s intersection between streetwear and youth culture with sporting and social elements.

Located in the heart of Daikanyama, Tokyo’s fashion-forward, fashion-forward district, the flagship complements the existing Hypegolf e-commerce platform and accompanying online community. The 85 square meter space spans two floors and features the Hypegolf unisex mainline collection, as well as a diverse assortment of golf-focused apparel, accessories and lifestyle offerings. Presenting a platform for established and emerging golf brands, such as Hookedgolf, CAVY, No.33, The Original Tee Pick and more, the Hypegolf store aims to showcase all facets of golf.

Additionally, the Hypegolf Japan store will host the first Hypebeans cafe in Japan. Hypebeans exists thanks to Hypebeast Founder and CEO Kevin Ma’s friendship with world-renowned barista Hiroshi Sawada. Not only marking their common interest in fashion and the culinary arts, but the international cafe name is also a meeting place for like-minded people.

To celebrate the opening of the Hypegolf Japan store, Hiroshi Sawada has created an exclusive coffee drink, dubbed the “Bunker Shot Latte”. The espresso-based drink carries hints of vanilla and chocolate for a unique sweet and tangy finish, accentuated by kinako, Japanese roasted soy powder.

“JUN Co., Ltd has nearly 50 years of experience in the golf business, and I am thrilled to partner with them to launch our first-ever Hypegolf store in Japan. Complementing our well-established Hypegolf online community and e-commerce platform, we want to link our online cultural center with an immersive offline experience to discover the joys of golf in our brand new Hypegolf and Hypebeans Japan location. said Kevin Ma.

“We are very pleased to partner with Hypebeast to grow their Hypegolf business in Japan. Since launching Hypegolf on Instagram, we have been fascinated by the brand’s innovative outlook and cutting-edge ability to communicate a sense of respect. for classic golf, rather than street golf. We are committed to working with Hypebeast to create a new golf culture using JUN’s brand management and retail development skills,” said Susumu Sasaki, founder and chairman of Jun Co., Ltd.

Take a look inside the very first Hypegolf store in Japan above. And don’t miss the return of the Hypegolf Invitational to Japan in August.

Hypegolf Japan
27-3 Sarugaku-chō,
Shibuya-Ku, Tokyo 150-0033,
Monday to Sunday, 11:00 a.m. to 7:00 p.m. JST

Also check out the official Hypegolf apparel collection.

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