Entertainment Store Returns to Destiny USA in Syracuse

Syracuse, NY – An entertainment store that left Destiny USA a decade ago is back.

FYE (For Your Entertainment) recently opened in a 4,500 square foot retail space on the mall’s first floor.

Dubbed “a premier pop culture destination for the whole family,” FYE sells collectibles, apparel, candy, plush, home decor and other branded items. Marvel, Star Wars, Pokemon, Squishmallows, Funko and Naruto are some of the popular brands shoppers will find at FYE.

“We’re thrilled to bring customers a fun shopping experience in the mall where they can find the latest anime everyone’s talking about or the latest vinyl album,” said Jodie Evans, FYE’s Merchandising Director, in a press release announcing the opening. from the Syracuse store.

Albany-based FYE, then owned by Trans World Entertainment, expanded in 2001 after it bought out and rebranded mall stores. But in 2012 the company closed its Destiny USA store in Syracuse and in 2018 closed its Great Northern Mall store in Clay. The company also closed a number of other stores around the same time, blaming a drop in mall traffic.

FYE now operates nearly 200 stores nationwide and hopes to continue to expand the FYE brand to more locations, Evans said in the release. The company also aims to “satisfy customers’ need to touch, hear and experience products before they buy,” according to its website.

The newest FYE is located in the old FootAction space next to Buckle in Destiny USA.

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