Ditch the pills. Nufabrx weaves medicine into clothes

(WGHP) – Greensboro is named after Cone. Winston-Salem a Hanes – names synonymous with textiles. Could Schindler be next?

Jordan Schindler isn’t even from North Carolina – he grew up in Tuscon, Arizona, and went to the University of Washington in Seattle. But that’s where his journey to North Carolina began.

“I was trying to find the easiest way to solve my problem,” Jordan said of how he ended up in the textile industry. “Just a random college student who suffered from bad skin and learned the connection between your pillowcase and your bad skin. So while you sleep, dirt and oil builds up, clogging your pores. Eventually, I went to the dermatologist and was recommended to wash my pillowcase two to three times a week, which you can imagine would never happen.

He took a somewhat Ferris Bueller approach to finding a way to make it all less demanding and decided that instead of washing his pillowcase several times a week and remembering to take a pill or put on a cream on his face, why not just put that medicine in the fabric of the pillowcase? This was the genesis of his company, Nufbrx.

“Combining two very unique industries of traditional pharmaceuticals and textiles that don’t normally go together,” Jordan said.

This has created a new industry which he calls “healthwear”. He created it out of what had existed for decades – an example of what he describes as the “creative destruction” of capitalism.


“Think of Uber as a great example,” Jordan said. “We didn’t know we had a problem with taxis until Uber told us and created this rideshare category. And now, at the end of the day, people take a Lyft, they take whatever they take, but they call it an “Uber,” as an example of how the first in an industry can become its generic name, like Kleenex did for tissues.

Jordan thinks this will change the way people shop for clothes because they’ll learn they can get a shirt or pants that have all the medicine they need – a painkiller, an antifungal, even a hat that delivers medicine to a Alzheimer’s patient who otherwise wouldn’t remember to take their medication. It’s a story straight out of Jordan’s own life.

“Unfortunately, my grandfather suffered from Alzheimer’s disease for several years. He could never remember to take his medicine. But, interestingly, he put on a sock every morning,” he said. “We believe that consumers should go to the store and buy an item of clothing not based on color, size or brand, but based on the health benefits they expect from their garment, whether it whether it’s pain relief, moisturizing, antifungal, helping them while they sleep – there are so many different areas of application that it’s so much more effective to be treated through the clothes instead of having to put a cream on your body or take a pill – just get dressed.

Of course, the drugs in the fabric won’t last forever.

“They typically last 15 washes, 150 hours of wear, but we can scale that up or down, depending on the garment and the active ingredient that’s trying to deliver,” Jordan said.

But when you think about what you’d spend on a shirt and the pain cream together, it could often be cheaper to buy the ones made with Nufabrx. It is made here in the Carolinas and is truly one of a kind.

“Nobody Else Does – Fastest Growing Company in the Carolinas, That’s Why We’re Winning!” Jordan said with a smile.

Read more about this company in this edition of the Buckley report.

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