BIBA, the house ethnic brand passes the milestone of 300 stores
New Delhi: BIBA, the local ethnic brand, crosses the threshold of 300 stores despite a pandemic. It is a reflection of the brand’s resilience and foresight to continue to grow not only with retail expansion but also with product diversification. This year, BIBA also entered the fragrance market with its brand called “Spelle”, while doing well in its commodity offerings.
The brand has opened its 300th store in the pink city of India-Jaipur. Located at Ahinsa Circle, Ashok Marg in Jaipur, the store covers an area of over 3,500 square feet. It is aesthetic and features an attractive facade that draws customers and spectators alike. In the store there are signature displays and an innovative design layout.
BIBA has established itself well as the go-to brand for women looking for sleek, chic, stylish and modern designs for work, special occasions, weddings and more. Apart from that, the brand is focusing on non-metropolitan cities to spread its wings. It tries to take advantage of growing rural demand. Besides its extensive network of physical stores across the country, the brand also sells through its online store. The brand, which started in Mumbai in 1988, is currently working to expand its product line and improve the in-store experience to keep up with changing consumer trends.
300th store opens in Jaipur
Commenting on the opening of the first flagship store in Jaipur, Mr. Siddharath Bindra, Managing Director of BIBA, said: “We are delighted to open our 300th store in Jaipur. This store has been designed with our new identity and retail design which makes it easy for customers to browse different product categories and we make sure their experience is fantastic. The store offers a wide selection of Biba, Biba Girls and jewelry, allowing our customers to choose the best in fashion and complete their look. We will continue to expand our retail presence and look forward to many more customers who experience BIBA. “
Store Address: BIBA Clothing Pvt. Ltd., D-38, Ahinsa Circle, Ashok Mar, C-Scheme, Jaipur-302001, Rajasthan
For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
BIBA, synonymous with pretty women in Punjabi, is literally a local ethnic clothing brand, started by Ms. Meena Bindra from her Bombay home with a partial sum of eight thousand, in 1988. Soon the brand began to spread its wings. in and around town as the styling of the product and the gorgeous hand prints began to receive a fantastic response from local communities including many movie stars. The retail revolution in the country has given the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and spirit of today’s woman, BIBA is today the most popular ethnic clothing brand in the country. With the primary focus of providing affordable fashionable and trendy Indian clothing, BIBA products are available in the three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. Popular demand from its fervent patrons has led the company to present BIBA Girls, a range dedicated to children from 2 to 15 years old. With the aim of tapping into the burgeoning segment of high-end ethnic and bridal wear in the country, BIBA has launched the Biba by Rohit Bal designer clothing collection.
BIBA products are available in more than 300 stores in 126 cities in India, in addition to being present in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards and recognition from various organizations such as Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Indian Women’s Clothing Brand’ many times thanks to its innovative designs, its cut, silhouettes and varied color palette. Our Founder and President, Ms. Meena Bindra, recently received the Lifetime Achievement Award from CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who, as Managing Director, is responsible for the overall growth of the brand.