Belk stores add a shop within a shop to boost sales

CHARLOTTE, NC — Charlotte’s Belk department is partnering with the Texas home goods store, joining a slate of retailers adding store-in-store concepts.

Conn’s Inc., based in Woodlands, Texas, will open up to 20 Belk stores later this summer, according to a recent press release. Conn’s sells home goods such as furniture, electronics and appliances, as well as next day delivery.

Conn’s stores in Belk locations will range in size from 10,000 to 25,000 square feet, depending on space.

“This partnership with Conn’s will allow us to offer many products to our customers that we do not currently sell,” Belk interim CEO Don Hendricks said in a statement.

Belk and Conn’s are among a growing list of retailers introducing stores within stores, an experimental retail strategy to compete with the rise of e-commerce. Other recent concepts in the Charlotte market include Sephora at Kohl’s and Lowe’s + Petco.

Conn CEO Chandra Holt said she believes partnering with retailers like Belk “can serve as the foundation for a much bigger business.”

The Conn’s and Belk pilot concept will launch under a new brand in the coming months, Holt said.

Belk officials declined to comment further on Monday and declined to say which stores would pilot the new stores. Conn officials did not immediately respond Monday for comment.

Other changes at Belk

The partnership is the latest change from the 134-year-old Charlotte department store that emerged from bankruptcy in February last year. Last month, Belk CEO Nir Patel abruptly left Belk.

It is also Belk’s latest product extension. In February, Belk added more diverse and inclusive homewares, clothing, beauty products and accessories to its cultural boutique in stores and online.

Belk, owned by Sycamore Partners, has nearly 300 locations in 16 southeastern states. Belk has approximately 17,000 full-time and part-time employees in its stores and distribution center, and approximately 1,200 corporate employees in Charlotte.

Conn’s HomePlus has over 160 locations in 15 states. A publicly traded company, Conn’s has more than 4,000 employees.

Belk’s Charlotte department is partnering with the Texas homewares store, joining a roster of retailers adding store-in-store concepts. (Dreamtime/TNS)

Comments are closed.