Baby Phat Reteurns: Shop PUMA’s New Baby Phat Collection Online
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It’s a sunny day in A2K. You strut around campus like you’re standing on a podium. Aaliyah’s “Try Again” runs through your head. (That wouldn’t be a shock to your ears for a year when the iPod debuted in 2001.) Your two-way buzzing at your hip. You pause to run a finger over your shimmering lip gloss and see your reflection in the window. Dripping in blue velvet from head to toe, you pull the zipper of your close-fitting track jacket in just the right place and turn to admire the emblazoned Siamese cat on the back. Forget Juicy Couture. You are a Baby Phat girl.
It’s hard to describe how Kimora Lee Simmons’ globally shaken Baby Phat line choked on us in the 2000s. Created as an offshoot of her then-husband, Def Jam founder and mogul’s Phat Farm line Russell Simmons, Baby Phat has become a decisive crossroads between fashion and culture. Although the line was born out of urban streetwear, it embodied the kind of luxury we lived for in the 2000s. With its roots firmly in hip hop and inspired by the genre’s greatest artists of the time, Baby Phat was nouveau riche in the best way. It was denim for ceremonial wear. He was bling out. It was body positive and inclusive. Tracksuits, denim, swimwear, shoes, even a special-edition Motorola cellphone—model Simmons got us all to work in our Baby Phat.
And it also included some of the hottest performers of the day – from Alicia Keys and Lil Kim to Paris Hilton and Aaliyah herself, the reigning queens of the pop culture scene were often pictured in rooms across the line. iconic.
Now PUMA is bringing back the Phat with a new collab that gets us ready to show off our fabulous (IYKYK).
Inspired by the hectic neon underglow of the aughties street scene, the new apparel and footwear collection draws iconic silhouettes with a feminine twist, infused with all the confidence and power of the early 2000s It Girl .
It wouldn’t be PUMA without shoes that are both stylish and essential. Enter the Mayze Sandal, a fuzzy platform sandal with a sneaker-style sole and featuring pops of pink and patterned detailing in its design. And for the sneakerheads, there’s the PUMA Mayze, a classic all-leather white upper with pink accents and branded charms. Of course, both pairs are adorned with PUMA and Baby Phat logos to double down on the street chic credibility.
On the clothing side, a very current bralette gets a 2000s makeover in baby pink; a matching pair of cycling tights feature a gold Baby Phat logo on the hip and a PUMA label on the booty; and the babydoll t-shirt makes a triumphant return with the Fierce Fitted Tee in pink. featuring an allover PUMA x Baby Phat logo and the revealing Siamese cat taking center stage.
The meeting then and now of all this promises to appeal to a wide range of women of different age groups. Those of us who were lucky enough to thrive in the days of Baby Phat will rejoice in the return of a legendary part of our fashion history, while Gen Z will surely be drawn to the streetstyle creations that are everything. as current as they are. are a throwback.
Nowhere is this juxtaposition more apparent than in the line’s campaign, which features Simmons alongside daughters Ming Lee Simmons, 22, and Aoki Lee Simmons, 21, who have walked the fashion show runways from their mother when they were children. “Start your engines,” Kimora wrote in an Instagram post teasing the collection, “We can’t wait for you to see it!”
Priced between $25 and $110, the collection is available now on PUMA.com (as well as FootLocker.com, ChampsSports.com and select Foot Locker and Champs Sports stores).