Apparel Group participates in the Dubai Fitness Challenge 2022 to promote a healthy lifestyle

  • Through a series of events to be held at Dubai Hills Mall, Apparel Group is motivating its customers and the wider community to engage in active, positive and healthy living.

Apparel Group is participating in the Dubai Fitness Challenge (DFC) 2022, as part of its commitment to motivating its employees and customers to adopt a healthier and more active lifestyle. The sixth edition of the flagship fitness initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, will run from October 29 to November 27, 2022. This season, Apparel Le group is set to participate in Dubai Run, Dubai Ride, Fitness Village and Expo City, in addition to a range of other sports and fitness activities.

Apparel Group has a long history of encouraging employee fitness, with sports facilities on company sites. This year they organized a full month of fitness activities for the Dubai Fitness Challenge. The challenge will be promoted throughout the month with a host of free fitness classes and corporate games. The organization recently held a Zumba event at its headquarters where its staff were encouraged to participate in the month-long event and commit to staying active for at least 30 minutes a day for 30 days. Apparel Group employees who plan to be more active, lose weight and track their progress over the next 30 days can also enter the four-week Biggest Loser contest held at various offices in ApparelGroup.

Through a series of events to be held at the Dubai Hills Mall, Apparel Group is motivating the wider community to engage in active, positive and healthy living. Apparel Group brands such as Athlete’s Co, F5 and Birkenstock will host on-site activities including Zumba sessions and yoga classes, encouraging everyone to adopt a healthier lifestyle and kick-start a new workout routine. fitness. The clothing group’s brand, Sky Zone, has launched Skyfit Camp, a program aimed at providing children with a foundation of exercise, nutrition and overall health. The program includes lessons and games, all incorporating the fun and excitement of Sky Zone’s trampoline training surface.

With a variety of fitness challenges across the emirates, Dubai Fitness Challenge proves to be an ideal platform for sports enthusiasts of all ages and physical abilities to achieve a common goal of practicing 30 minutes of daily physical activity for 30 consecutive days.

Neeraj Teckchandani, CEO of Apparel Group, said: “As part of the Dubai Fitness Challenge, Apparel Group aims to motivate and encourage the community to adopt an active and healthy lifestyle focused on fitness. We are committed to playing our part in supporting the UAE’s goal of fostering healthy communities through fitness activities. Together with our customers and employees, we look forward to making a difference and exceeding expectations every day. »


About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands across all platforms while employing more than 18,500 multicultural employees.

Apparel Group has built a strong presence in the GCC and expanded thriving market gateways in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group has created an omnichannel experience, leveraging brands from the United States, Canada, Europe, Australia and Asia. Brands include big names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Ms. Sima Ganwani Ved, who has propelled the company ever stronger since its inception over the past two decades.

About the Dubai Fitness Challenge

The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council. The challenge was created to support His Highness’ vision to make Dubai one of the most active cities in the world. Now in its sixth edition – with more opportunities than ever to get involved – DFC brings together friends, families, colleagues and communities to improve their health and well-being with 30 days of fun and fitness. With a packed schedule of activities and events across the city, including Dubai Run and Dubai Ride, this year’s Challenge runs from Saturday October 29 to Sunday November 27, 2022.

For more information, please contact:
Dubai Department of Economy and Tourism
[email protected]

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