Apparel Group Expands Canadian Lingerie Brand La Vie en Rose in Mall of the Emirates

DUBAI – Apparel Group is proud to continue the expansion of the Canadian lingerie brand La Vie en Rose in the United Arab Emirates by recently launching the store at the Mall of the Emirates, located on the ground floor. The leading retailer of sleepwear, lingerie and swimwear has more than 210 stores across Canada and 90 locations around the world. La Vie en Rose began to expand outside the country in 2004 and first entered the UAE market 15 years ago. Today, the brand has established 10 locations across the country.

Alessandro Caruso, International Vice President of La Vie en Rose said: “La Vie en Rose is very proud to be present in the famous Mall of the Emirates. After such an exceptional but uncertain year, we are delighted that the brand has been able to grow globally. This allows us to continue to pursue our initial expansion objective, which is to establish a presence on all continents. I am optimistic about its achievement.

About the collection:

The new collection is themed “Time to Unwind” as autumn is fast approaching, the new La Vie en Rose nightwear collection is inspired by the warm hues of winter, but the fabric remains light and soft. This season’s trend includes shades of cosmetic pink and dusty pink, ‘The Dream in Cotton’ collection features comfortable, breathable and durable fabrics presented in a mix of solid colors and prints. La Vie en Rose has also introduced new style bodies, such as button-down camisoles and babydolls in the cotton sleepwear collection, the perfect transitional pieces to add to your winter sleepwear wardrobe. .

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates; reaching thousands of enthusiastic shoppers in +1750 stores and +75 brands across all platforms and employing more than 16,500 multicultural employees on 4 continents.

Apparel Group has carved out a strong presence in the United Arab Emirates, Kuwait, Bahrain, Oman and Saudi Arabia, but has opened up flourishing gateways to the market in India, South Africa, Singapore, Indonesia, in Thailand and Malaysia. In addition, clear strategies are in place to penetrate emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group operates brands around the world, originating in the United States, Canada, Europe, Australia, Asia and includes fashion, footwear and lifestyle categories such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Inglot, Tim Hortons, Cold Stone Creamery, Rituals and Jamie’s Italian to name a few.

Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Sima Ganwani Ved, who has strengthened the company since its inception over the past two decades.

About La Vie en Rose

Founded in 1985, La Vie en Rose has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by the President and CEO, François Roberge in 1996, along with his partners. Lina Di Liello and John Izzo. Today, the Montreal-based company has more than 3,000 employees working in its 200 Canadian retail stores, head office and distribution center. La Vie en Rose is a true Canadian success story that has been developing internationally since 2004 and has opened 90 stores in 16 countries.

For more information, please contact: [email protected]

© Press release 2021

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