Adrianna Papell launches shop-in-shop pop-ups at three John Lewis stores

American formal wear brand Adrianna Papell has announced the launch of three new pop-up shop-in-shops in john lewis shops – on Oxford Street in London and in Edinburgh and Cheadle.

The brand is renowned for its extensive collections of black tie, bridal, prom and formal wear and has an ever-growing daywear offering that includes dresses, jumpsuits and separates.

Regularly spotted on the red carpets, Adrianna Papell, which was founded in New York in 1979, has been worn notably by Lana Del Rey at the Grammys and Laura Whitmore at the BAFTAs.

Sue Reid, Managing Director of UK and International Sales at Adrianna Papell, said: “We are delighted to launch three new pop-up stores for AW22. Adrianna Papell is already stocked with John Lewis online and in Brent Cross and Milton Keynes stores, and the new pop-ups give the brand greater access and visibility for the John Lewis shopper.

“Our new brand mission isn’t just about what we wear, it’s about who we are. It’s about the pure joy that comes from feeling beautiful wherever you go.

The pop-ups will showcase key styles from the AW22 season collection and new styles will be added frequently throughout the new season.

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