26Red opens flagship store in New York

Iconic 90s streetwear brand 26Red opened its first flagship store since the brand’s resurgence in 2021. Original founder John Bernard relaunched the brand alongside his children. Image: 26Red

Iconic ’90s streetwear brand 26Red opened its first flagship store since its resurgence in 2021 under the leadership of founder John Bernard.

Bernard revamped the 26Red line in August with his kids after seeing vintage pieces sold on Etsy and Depop. Bernard’s children saw Barnard’s original vision for the brand and turned the relaunch into a family project.

The first collection includes unisex t-shirts, hoodies and hats. The styles are a throwback to the ’90s streetwear and skate lifestyle with modern touches as the’ 90s and 2000s trends continue to grow.

“The response to the brand’s relaunch has been overwhelming,” said Bernard. “We’re bringing the classics back to our core market, while adding some new art-centric designs that will help propel 26Red into the future. “

Created in Laguna Beach, California from the ’90s rave scene, the brand’s legacy began as a graphic collection featuring the 26Red logo and its dancing cat mascot. The brand evolved into a full collection of sportswear for men and women in 1997.

The 600-square-foot store features a retro vibe that complements the brand’s’ 90s aesthetic. The store is located among other independent streetwear boutiques. The 26Red boutique will host an inaugural event in spring 2022.


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